Dawn McAvoy

Dawn McAvoyDawn McAvoyDawn McAvoy
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Sample Work

Dawn McAvoy

Dawn McAvoyDawn McAvoyDawn McAvoy
Home
Resume
Sample Work
More
  • Home
  • Resume
  • Sample Work
  • Home
  • Resume
  • Sample Work

Work Examples

Rebrand to Reposition

Rebrand to Reposition

Rebrand to Reposition

Expanding the category: 

Franklin Skills

Full Rebrand

Rebrand to Reposition

Rebrand to Reposition

Unifying people with an elevated brand: HireRoad

Brand Refresh

Rebrand to Reposition

Brand Transformation

Pivoting to strengthen market position: 

Apex Learning

Brand Transformation

Brand Transformation

Brand Transformation

Repositioning for evolving market dynamics: Xello

Culture Building

Brand Transformation

New Feature Launch

Shifting internal perceptions:

Apex Learning 

New Feature Launch

Brand Transformation

New Feature Launch

Promoting new functionality:

HireRoad

Acquisition Campaign

Acquisition Campaign

Acquisition Campaign

Targeting influencers at new accounts:

Rostta Stone

Content Samples

Press Releases

Earned Media & Contributed Content (authored and/or edited)

Earned Media & Contributed Content (authored and/or edited)

HireRoad Named 2023 Tech Award Winner in Talent Analytics

HireRoad Unveils End-to-End Talent and Insights Platform to Build Smarter and More Resilient Organizations, Faster

Introducing HireRoad: A New Name for a Leading Talent Acquisition and Development Software Provider

Apex Learning Introduces New Project-Based Technology Courses

Xello and CASCAID Join Forces to Strengthen Impact on Future Readiness

Career Cruising Rebrands as Xello and Launches Brand New Future Readiness Program

Earned Media & Contributed Content (authored and/or edited)

Earned Media & Contributed Content (authored and/or edited)

Earned Media & Contributed Content (authored and/or edited)

How HR Can Help Employees Fight Fatigue (SHRM)

Proximity Bias in Hybrid Work Environments (Recruiting Daily)

The Great Resignation is the Great Catalyst (Forbes)

How Technology Could Boost Your Pay Equity and Transparency Practices (SHRM)

The Great Resignation & The Future Of Work (Medium via Authority)

Apex Learning: Where Opportunity Thrives (The Silicon Review)

Xbox co-founder sets sights on HR tech (HRD)

Finding the perfect career match (Maclean's)

Blog Posts (authored and/or edited)

Brochures, White Papers, Case Studies, Research (authored and/or edited)

Brochures, White Papers, Case Studies, Research (authored and/or edited)

A new era of talent acquisition & development: leveraging apprenticeships and skills-based hiring

AI Just Made Your Help Desk 14% Better: Here’s Why You Should Care

Hackers Are Coming: Is Your Company’s Cybersecurity Ready?

Navigating the Skills Revolution

The power of HR Analytics during uncertain economic times

The smartest compliance training system may well be an LMS

Keeping your best people: the magic of analytics and onboarding

Your HR Data and Analytics: Go Beyond the Tip of the Iceberg

6 Steps to Successful Employee Engagement

Workday Reporting Made Easy with PeopleInsight by HireRoad

These high growth HR roles are key to recession-proofing your business

Making Sense of 21st Century Learning

Brochures, White Papers, Case Studies, Research (authored and/or edited)

Brochures, White Papers, Case Studies, Research (authored and/or edited)

Brochures, White Papers, Case Studies, Research (authored and/or edited)

Improving Recruitment, Improving Brand.

Boost Recruitment with an Employer Branding Strategy

Apex Learning: Building Momentum in Middle School

Special Report: Unlocking Success for Struggling Students

Supporting the Transition from Middle School to High School

Special Report: Unlocking Success for Below Proficient Readers

Apex Learning Tutorials and Ohio End-of-Course Student Achievement

Switch to Apex Learning Helps Increase Student Achievement

Say Hello to Xello

How Coeur d’Alene Public Schools Uses Xello to Empower Students to Dream Big

Engaging Potential. Inspiring Futures. 

Videos

Language learning impact

We wanted to showcase students using language skills acquired using Rosetta Stone’s TOTALe in their school’s program. I took a group of 5th graders, parents, and teacher to Costa Rica with a film crew. This is a close-to-final cut of the end product video. We also went to China. 

Learning anywhere

Apex Learning sought to expand beyond credit recovery programs and put students at the center of the online learning experience. This product ‘explainer’ video showcased how districts could drive success no matter where students were learning.

Improving student outcomes

Education leaders have hectic schedules and arranging on-camera testimonials can be challenging. We converted a room at a state-wide conference into a mini studio. The sales and success teams scheduled Apex advocates for conversations and we captured ten voice-of-customer impact videos in one day. 

Copyright © 2024 Dawn McAvoy - All Rights Reserved. 

Hero image credit:  Matt Ridley on Unsplash.

Other images from saved samples or created with Craiyon or  Simplified.

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