The Work
Seeing At A Glance
Redesigning covers so teachers stop walking past: Inquiry by Design
Rebrand to Reposition
Expanding the category:
Franklin Skills
Acquisition Integration
Acquisition Integration
Unifying four acquired companies under one brand: HireRoad
Brand Refresh
Brand Transformation
Acquisition Integration
Pivoting to strengthen market position:
Apex Learning
Brand Transformation
Brand Transformation
Brand Transformation
Finding what the market actually values:
Xello
Culture Building
Brand Transformation
Brand Transformation
Shifting internal perceptions:
Apex Learning
New Feature Launch
Influencer Campaign
Influencer Campaign
Promoting new functionality:
HireRoad
Influencer Campaign
Influencer Campaign
Influencer Campaign
Targeting influencers at new accounts:
Rosetta Stone
Built From Scratch
Influencer Campaign
Built From Scratch
From first hire to IPO:
Rosetta Stone
The Work, Out Loud (Podcasts & Presentations)
inSightOut Podcast
Growing in Content Presentation
Growing in Content Presentation
This episode of inSight Out is a conversation with host Matthew Reeves about navigating vision loss. But if you listen, you'll also hear how I think about pattern recognition, adaptation, and staying strategic when the ground shifts. Which, not coincidentally, is exactly what I do for clients.
Growing in Content Presentation
Growing in Content Presentation
Growing in Content Presentation
This presentation, (free registration required) delivered at Growing in Content 2026, makes the case that audio is a quality diagnostic, not an accessibility feature. If your content falls apart when read aloud, the problem was already there. Walk Me Through It is the four-step framework I created to find and fix it.