Linda Trude, Founder & CEO
Your team is working hard. Your campaigns look good. But pipeline isn't growing the way it should. Your board wants answers. Your team is exhausted. And you're starting to wonder if the problem is you. It's not.
The problem is that most leaders optimize what's visible: the campaigns, the dashboards, the metrics everyone agrees to track. I find what's underneath:
Most teams build from the inside out, from the product and what they assume customers want. I work from the outside in. Starting with what the market actually values and where you can win. I read patterns most people miss. I spot the gap between what organizations claim to value and what they actually do. I know when something looks fine on the surface but isn't working underneath. That's the difference between cosmetic fixes and actual growth.
Results: 426% pipeline growth. 80% of sales pipeline from marketing. $3.5M to $89M revenue scaling.
You don't need another strategy deck that sits in a folder. You need immediate capacity, hands-on execution, and stability during transitions.
I come in and do the work:
Interim Leadership: Maintain stability and develop internal leadership during hiring searches or transitions.
Transformation: Rebuild marketing from scratch, reposition your brand while maintaining momentum, or bring two (or more) companies together with one brand, one portfolio story, and one team.
Investment Readiness: Build the positioning, pipeline and metrics investors expect before you raise.
Systems: Establish the MarTech stack and processes that let you actually measure what matters and reach the right audiences.
Whether you need a team of one to build from scratch or leadership for a global organization of 35+, I've done both. I've scaled companies through IPO and rebuilt marketing engines from the ground up.
If you're looking for someone to polish your 'good enough' product or perform diversity without believing it, I'm not your person.
I work with EdTech and B2B SaaS companies that genuinely serve diverse communities. That build products addressing real problems for real people. That lead with integrity, trust their teams, and value authenticity as much as results.