For 15+ years, I've built brands and driven growth for B2B technology companies—from startups to established organizations navigating transformation. I specialize in coming into situations that need someone who can both think strategically AND execute hands-on: building marketing functions from scratch, repositioning brands, leading through M&A integration, delivering measurable results.
I've led marketing for companies like Apex Learning (now Edmentum), Xello, and HireRoad, working across EdTech, HR tech, and B2B SaaS. My expertise spans brand strategy, demand generation, product marketing, digital transformation, and team building. I'm equally comfortable being a team of one or scaling to lead larger teams through complex change.
You're building something that matters—EdTech that serves diverse learners, B2B SaaS that solves real problems, products that create genuine value for the people who use them.
You need marketing leadership that can see what's broken, build what's missing, or scale what's working. Someone who brings strategic thinking AND hands-on execution. Someone who won't just run the playbook but will figure out what actually moves the needle for your business.
You value integrity over performance. You trust your people. You lead with purpose, not fear. And you're looking for a marketing partner who operates the same way—direct, honest, focused on results that matter.
If that's you, we should talk.
I work with organizations as a fractional CMO (typically 2-4 days/week), strategic advisor, or interim leader during transitions. Sometimes it's a 3-month sprint to reposition your brand. Sometimes it's ongoing partnership as you scale. The structure matters less than the fit.
What matters is: you're building something worth building, and you need someone who can figure out what others miss.
I volunteered with CNIB (Canadian National Institute for the Blind) as a Vision Mate for 8 years, supporting people navigating vision loss. I currently volunteer with Hospice Toronto as a home care companion. I've also served on the Red Cross regional board, leading crisis communications during natural disasters.
I'm an early adopter of AI and assistive technology, I write about leadership and adaptive strategy on LinkedIn, and I've appeared on the InsightOut podcast discussing career resilience and vision loss.
I live in Toronto. When I'm not solving marketing problems, I'm listening to audiobooks at 2x speed, experimenting with new tech, or advocating for work that's more meaningful and human.