Building Brand Internally

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At the core of every robust brand lies employee engagement and conviction. Recognizing the intrinsic connection between brand and culture, we kickstarted Apex Learning's brand refresh with an internal culture campaign, crafted in collaboration with our HR team. This campaign aimed to cultivate belief in our innovation, particularly evident in our new product launch. Elevating belief demanded tangible evidence, a steady drumbeat of communication, an internal rallying cry, and a dedication to listening and sharing stories to fortify our culture and foster a storytelling mindset.

Dubbed 'Be Bold', this campaign set out to ignite staff enthusiasm for the company, our impactful work, and the lives we touch, while also acknowledging the collaborative efforts essential for success. Breaking down silos became imperative.

The campaign's multifaceted approach included regular reinforcements, integrated meetings and events, a personalized letter from our CEO, an alignment of mission and values with our rallying cry, internal communications featuring client triumphs and student achievements, themed gifts, contests, celebratory gatherings, and an internal website facilitating team interaction.