Services

Fractional CMO

Strategic and hands-on marketing leadership, typically 2-4 days per week. I become part of your executive team, developing strategy, building or leading the marketing function, reporting to your board, and delivering measurable results.

Best for:

Companies that need senior marketing leadership but aren't ready for a full-time CMO
Organizations navigating growth stages where marketing needs evolve quickly
Teams that need both strategic direction and hands-on execution

What this includes:

Marketing strategy and planning
Team leadership and development
Board and executive reporting
Brand positioning and messaging
Demand generation and pipeline development
MarTech stack optimization
Cross-functional collaboration with sales, product, and success teams

Typical engagement:

6-12 months, with option to extend or transition to full-time role

Strategic advisory

Board-level counsel for organizations that have marketing leadership in place but need strategic guidance on specific challenges.

Best for:

Companies with marketing teams who need external perspective on positioning, GTM strategy, or transformation
Organizations preparing for fundraising, M&A, or major product launches
Leadership teams navigating brand repositioning or market expansion

What this includes:

Brand and positioning strategy
Go-to-market planning
M&A integration guidance
Executive and board counsel
Marketing function assessment and optimization
Preparing for investor presentations or exits

Typical engagement:

Project-based (2-3 months) or ongoing advisory relationship

Interim leadership

Full-time marketing leadership for 3-6 months during transitions, searches, or critical growth periods.

Best for:

Organizations in executive transition (CMO departure, new hire search)
Companies that need immediate stabilization and momentum
Teams preparing for major milestones (launch, funding round, acquisition)

What this includes:

Complete marketing leadership responsibility
Team stabilization and development
Immediate execution on critical initiatives
Hiring and onboarding your next permanent marketing leader
Knowledge transfer and transition planning

Typical engagement:

3-6 months full-time

How we work together

Aerial view of a river branching into a web of copper channels across teal terrain

Discovery conversation

First, we talk about your situation, challenges, and goals. I ask questions to understand what's actually broken (or missing) and whether I'm the right fit.

Romanesco broccoli up close, its spiraling green florets repeating the same pattern at every scale

Proposal and scope

Discovery conversation

You'll get a clear proposal outlining scope, deliverables, timeline, and investment. No surprises, no hidden fees.

Billowing white and blue-gray clouds swept into flowing waves, like a sky caught mid-motion

Onboarding

Discovery conversation

Execution + iteration

I immerse quickly, meeting your team, reviewing your current state, identifying immediate priorities and longer-term strategic opportunities.

Fern unfurling in a spiral, each frond repeating and growing, like work built through iteration

Execution + iteration

Transition or extension

Execution + iteration

I work alongside your team (or build one), delivering results while adjusting based on what we learn. Regular check-ins ensure alignment and momentum.

Pinecone from above, its scales spiraling out from the center, each layer building on the last

Transition or extension

Depending on your needs, we either transition to your next permanent leader (with full knowledge transfer) or extend the engagement as your business evolves.

Looking up a towering old tree, its branches spread wide in sunlight, decades of steady growth

Investment

Transition or extension

Fractional and advisory engagements are typically structured as monthly retainers based on scope and time commitment. Interim leadership is priced as a fixed-term contract.

Strategic marketing leadership. Hands-on execution. Measurable results.

Services

Fractional CMO

Best for:

What this includes:

Typical engagement:

Strategic advisory

Best for:

What this includes:

Typical engagement:

Interim leadership

Best for:

What this includes:

Typical engagement:

How we work together

Discovery conversation

Discovery conversation

Discovery conversation

Proposal and scope

Discovery conversation

Discovery conversation

Onboarding

Discovery conversation

Execution + iteration

Execution + iteration

Transition or extension

Execution + iteration

Transition or extension

Transition or extension

Transition or extension

Investment

Transition or extension

Transition or extension

Ready to discuss your marketing challenges?

Let's connect!

Send a note

Strategic marketing leadership. Hands-on execution. Measurable results.

Services

Fractional CMO

Best for:

What this includes:

Typical engagement:

Strategic advisory

Best for:

What this includes:

Typical engagement:

Interim leadership

Best for:

What this includes:

Typical engagement:

How we work together

Discovery conversation

Discovery conversation

Discovery conversation

Proposal and scope

Discovery conversation

Discovery conversation

Onboarding

Discovery conversation

Execution + iteration

Execution + iteration

Transition or extension

Execution + iteration

Transition or extension

Transition or extension

Transition or extension

Investment

Transition or extension

Transition or extension

Ready to discuss your marketing challenges?

Let's connect!

Send a note

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