About
Mission Oriented
A firm believer in the transformative power of technology, Dawn's marketing career has spanned SaaS, software and tech across industries and sectors. Savvy organizations are embracing the opportunity to do things differently: create new categories; take bold stands; be productively disruptive; and most importantly, provide equitable access to tools and knowledge. While there is much noise in technology, there is also much opportunity to create and convey genuine value. There are also so many stories to tell.
Experienced
A forward-thinking marketer, Dawn is a trusted partner with 18 years of expertise orchestrating marketing initiatives that fuel global brand visibility, customer acquisition, and customer retention. She excels at driving robust, data-driven marketing strategies and execution across channels, completely owning and / or collaborating with sales on the end-to-end growth agenda.
Dynamic
Work should be fun. Teams perform better and marketing is more creative and effective when it is. Dawn's data- and insights-driven approach includes a strategic partnership with the executive team and close collaborator with product, sales, and success to advise on new products and GTM strategies. Adept at building and mentoring teams, her skill set encompasses leading and hands-on planning and execution in PR, organic and paid search, social, events, email, and websites. She is also comfortable leveraging tools such as AI, HubSpot, Marketo, Pardot, Eloqua, SalesForce, and others.
Strengthening Market Position & Achieving Business Goals
Professional Skills
Professional Skills
Professional Skills
Strategic planning & execution
Marketing strategy
Brand strategy | development | management
Market research & analysis
Integrated marketing campaigns
Full funnel demand generation
Product marketing
Growth marketing
Digital marketing
Content marketing
Communication (internal, external)
Social media
Public relations
Vendor | agency management
Strategic partnerships
Board |investor |partner | stakeholder relations
Customer insight
Customer service
Customer retention
Budgeting | P&L management
Mergers | acquisitions | integrations
Leadership Skills
Professional Skills
Professional Skills
Entrepreneurial work ethic
Sense of humor
Analytical skills
Culture building
Strong moral compass
Story telling
Transparency & candor
Cross-functional collaboration
Relationship building
Team building
Agility & adaptability
Grit & resiliency
Innovation & creativity
Employee motivation
Decision-making
Mentoring & coaching
Critical thinking Written & verbal communication Presentations
Influencing
Negotiating
Change management
Technical Skills
Professional Skills
Technical Skills
Marketing automation: Eloqua | Marketo | Pardot | HubSpot
Customer relationship management (CRM): SalesForce | HubSpot
Content management systems (CMS): WordPress | Wix | Drupal
AI tools: ChatGPT | Jasper | Drift | Zapier | Dalle-2
Graphic design software: Photoshop | Illustrator
Project management: Asana | Trello
Semrush
Google Analytics | Search Console | Tag Manager
Mailchimp
Sprout Social
Microsoft Office
Google Suite
Tableau
Career Highlights
Contact
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